INTRODUCTION
Canon is a name which is inextricably related with top class photography. Very recently, Canon has taken an unique initiative. Canon India announced the launch of the Cinema Excellence Suite, a unique platform to showcase its extensive range of cinema imaging technology to the film fraternity.
WHAT IS CINEMA EXCELLENCE SUITE?
In line with Canon’s Video-First Strategy for the Camera business. It has introduced the Camera excellence suite, which is an industry-first initiative for the cinema segment. Created in a mobile format to ensure mobility, this suite will house Canon’s Cinema EOS series and RF system cameras and lenses, along with display of accessories from Atomos and Sennheiser. Through this versatile activation . It will help to showcase the EOS R system mirrorless cameras and Cinema EOS camera’s entire production . Post-production workflow experiences directly to cinematographers, Directors of photography (DOPs), Filmmakers and Production Houses in Mumbai over a period of 3months.
FEATURES OF CANON CINEMA EXCELLENCE SUITE:
The suite will be equipped with the latest EOS R system mirrorless cameras – EOS R3, EOS R5, EOS R6 and EOS R with advanced RF lenses and the EOS cinema cameras EOS C500 MKII, EOS C300 MKIII, EOS C70 and the latest EOS R5C. DOPs can also experience the legendary Canon Sumare Prime and EF cine lens.
THE ROUTE OF CINEMA EXCELLENCE SUITE:
From the silent films of the old era to the films of today’s time, visuals along with the right imaging equipment play a vital role in creating magic onscreen. Commencing its journey from Film City, Cinema Excellence Suite will travel from one place to another on a prefixed schedule, including renowned production houses, film studios. and large institutions with courses centered around filmmaking. The suite will enable cinematographers and DOPs to experience firsthand, Canon’s entire cinema portfolio and thus make an informed decision to invest in the right equipment.
WHY IS IT THE BEST TIME TO LAUNCH CINEMA SUITE EXCELLENCE?
In the past few years, the world has seen a massive increase in video content consumption, owing to the rise in digital content, streaming platforms and OTT production houses. In keeping with fhe phenomenon, Canon has recently launched the EOS R5 C, which is a high-quality and high-performance hybrid cinema model. It brings forth not only uncomplicated video quality but also unshakeable image quality.
With an aim to further enable the superbly talented fraternity of film makers. Canon has launched a unique platform like the Canon EOS Cinema Excellence Suite. The suite entails the best of EOS R system mirrorless cameras and Cinema EOS cameras and comes. Equipped with a shooting zone as well as full-fledged post-production set up.
CONCLUSION:
In the past years, Canon has introduced groundbreaking technology which has completely transformed the cinema imaging industry. The suite will also feature Canon’s latest addition to the cinema EOS series, the EOS R5 C –
the company’s first camera to provide internal 8K 60P Cinema RAW light recording.
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