Almost all types of profession require good communication as it is one of the most basic aspects of building a relationship. Business, which is largely dependant on relationship between different individuals, therefore thrive on communication. Communication in any form or type is eternal for the business. It enhances an organisation’s effectiveness and efficiency and maintains the right balance of various techniques for creating the best image. Communication in business is divided into two categories – internal and external. External communication is the communication between two organisations and also between the business and customers. Internal communication is the transmission of information within an organisation. It occurs between an employer and employee and also between individual employees. So, internal communication plays a vital role in reaching out to the employees, functioning of the organisation and enhancing the business image.
INTERNAL BUSINESS COMMUNICATION : FEATURES
Internal business communication is largely about sharing the information among the organisation’s employees and it usually transpires between the employer and employees. Internal communication is the lifeline of any organisation and the management shares crucial information, key ideas and knowledge between the employees for mutual benefits. Internal communication can be formal or informal, depending upon the person involved. If It is among the employees, then it is informal. On the other hand, the communication between an employee and top management is formal communication. An effective internal communication must have the following features –
• Open and clear reason for communication
• Understanding the need of the audience
• Consistent and regular communication
• Communication must be clear, jargon-free, to-the-point and in brief language.
• Must be a two-way communication
• Good use of vocabulary
EFFECTS ON EXTERNAL IMAGE OF A BUSINESS :
Internal communication is essential for any business, irrespective of the size or profit volume. It directly impacts an organisation’s success, as properly communicated strategies help boost employee productivity, employee engagement and team work. The communication process provides a transparent and open environment to the employees upon which they understand the vision of a company and their sole responsibility towards meeting the vision. It ensures a great collaboration of employees for meeting the common goal.
When internal business communication is good, it leads to excellent employee engagement, which in turn boosts business performance, thus ensuring ample customer satisfaction. Internal business communication is also instrumental in affecting the day-to-day operation, cross departmental associations and most importantly breaking down the organisational silos. It helps develop a unified culture through out the business to empower all the employees and help them make the right decisions. Thus internal communication affects the morale of both employees and employers, business productivity and profit and by large, the image of a business. So one needs to implement an effective internal business communication strategy to engage the employees for a better output and listen to their work-related fears and concerns.