Digital Marketing skill of an individual can be defined as the ability of an individual to connect and communicate with existing as well as potential customers via one or more types of electronic media. Thus Digital Marketing career combines Traditional Marketing, Web Designing, SEO, Social Media Marketing, Content Writing and much more.


As we delve deeper we see that Digital Marketing is the component of marketing that uses the internet and online based digital technologies such as Desktop computers, Mobile phones and other digital media and platforms to promote products and services. The tools that aid the process of Digital Marketing are called Digital Marketing tools. There are several such tools that help you to reach, act engage and convert your target audience to your regular clients. Some of the conspicuous tools of Digital Marketing include – Search Engine Optimization, Paid Search, Analytics, Social Media Marketing, Email Marketing, Content Marketing, etc.


Digital Marketing is a rage now. It has moved from being just an optional strategy in advertising and marketing to assisting marketers and entrepreneurs in promoting their businesses. For those looking to make a career in the field of Digital Marketing, it is important to keep up with the ever-changing nature of the skills that are required. Some of the most highly-demanded Digital marketing  skills 2022 are;

• Data Analytics – While this appear to be a separate domain, it is important for Digital Marketers to possess a basic understanding of data analysis to make effective decisions.

The study of data patterns can help businesses determine the right target audience, while the demographic details can help determine which channels must be selected to reach out to audiences effectively.

AI and Machine Learning – AI and Machine Learning are re-shaping every industry and while they seem like highly technical skills, Digital Marketers are already using them in some form or the other. Identifying trends on social media or conducting advanced customer research; AI technology is already being deployed to understand target audiences.

• Video Making Skills – Slick and stylish videos  can quickly grab the attention of the audiences and form an important part of Digital Marketings. A lot if organisations hire agencies or develop in-house teams to make video content. Video creation has a lot of elements – from understanding social media platforms, content research and operation of editing softwares such as Premier Pro.

• Empathy – This may seem like a deviation from the other set of technical skills, but empathy is very important nonetheless. Empathy forms the basic for all human connections. For any marketing campaign to be successful, it must be able to transcend and speak directly to consumers. In essence, empathy will enable a marketer to understand from the consumer’s point of view. Armed with this attribute, a digital marketer can create campaign to forge connections between a brand and its target audiences.


Digital Marketers need a large and diverse range of skills, both hard and soft. Apart from the top four Digitals Marketings skills mentioned above, a digitals marketer also needs expertise at SEO & SEM, knowledge on Pay-per-click and Social Media Advertising. Email Marketings, Story telling, Basic design skills, Creative problem solving, Sales and persuasion, Project Leadership and so on.