Communication can be defined as the act of conveying meanings from one entity or group to another, through the mutually understood signs, symbols and language. The ability to communicate effectively with superiors, colleagues and staff is essential, no matter what industry one works in. Workers in the digital age must know how to effectively convey and receive messages in person as well as via phone, email and social media. When the person you are talking to listens actively, absorb your point and understands it, that is called “an effective communication”.  Communication can be categorised into three basic types – verbal communication, written communication and non-verbal communication.


The seven c’s of effective communications, also known as the seven principles of communications, are a useful way to ensure good business communications.

• Completeness – The message must be complete, based on facts and complex message needs additional information and/or explanation.

• Concreteness – Concrete business communications is also about a clear message, where nothing is left to the imagination. This is often supported by factual material, such as research data and figures.

• Correctness – A correct use of language increases trustworthiness of the message and the receiver feel that they are taken seriously.

• Clarity – Clear or plain language, explicitness and concrete words are preferable. There should be no ambiguity. Briefly-worded information emphasises the essence of the message.

• Courtesy – In addition to considering the feelings and point of view of the target group, it is also important to approach in a friendly and courteous manner. Use of terms that show respect towards the receiver, contribute to effective communications.

• Consideration – While communicating, it is essential to take the target group into consideration. It is important to relate to them and be involved.

• Conciseness – Conciseness means communicating what you want to convey in least possible words, without forgoing the other c’s of communications.


Certain skills make the communications better and can help one to stand out from the competition. These attributes help a person to get hired, land promotions and be a success throughout his/her career.

• Listening – Being a good listener is one of the best ways to be a good communicator. No one likes to communicate with someone who only voices his/ her opinion but does not take the time to listen to the other person.

• Non-verbal communications – Your body language, eye contact, hand gesture and tone of voice; all colour the message which you are trying to convey.

• Confidence – It is important to be confident in your interaction with others. Confidence shows your co-workers that you believe in what you are saying and will follow through.

• Friendliness and empathy – It is important to be polite and friendly in all your workplace communications. Also show your empathy while dealing with others’ problems.

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