Monthly Archives: January 2022

A Printing press is a mechanical device for applying pressure to an inked surface resting upon a print medium such as paper or cloth, thereby transferring the ink. Typically used for texts, the invention and global spread of the Printing Press was one of the most influential events in the history of human civilization. The printing press is a device that allows for the mass production of uniform printed matter, mainly text in the form of books, pamphlets, and newspapers. Created in China,  the printing press revolutionized society there, before being further developed in Europe in the 15th century by Johannes Gutenberg and his invention of the Gutenberg Press.

HISTORY OF PRINTING PRESS :

No one knows when the first printing press was invented or who invented it, but the oldest known printing text originated in China, during the first Millenium A.D. The Diamond Sutra, a Buddhist book from Dunhuang, China from around 868 A.D. during the Tang Dynasty, is said to be the oldest known printed book. Woodblock printing was used in Japan and Korea at the time of early printing and metal block printing was also developed at some point during that period. Wang Chen of China created a revolving table for typesetters to organize with more efficiency, which led to greater speed in printing.
In Europe, the printing press did not appear until 150 years after Wang Chen’s innovation. Both a Goldsmith and inventor by profession, Gutenberg had a printing machine perfected and ready for commercial use, by the year 1450. Integral to Gutenberg’s design was replacing wood with metal and printing blocks with each letter, creating the European version of movable type. His greatest accomplishment was the first print run of the Bible in Latin, which took three years to print around 200 copies; an astoundingly speedy achievement in the day of hand-copied manuscripts.

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SOME WAYS THE PRINTING PRESS HAS CHANGED THE WORLD :

As the saying goes, ” Knowledge is Power”. The invention of the mechanical, movable type printing press helped disseminate knowledge wider and faster than ever before. Some of the ways the Printing press has impacted the world are –

• A global news network was launched – News from one place of the world started reaching another part. This radically changed the consumption of news. It became normal to check the news every day.

• Printing powered the Scientific Revolution – For Millennia, science was a largely solitary pursuit. With the newfound ability to publish and share scientific findings and experimental data with a wide audience, Science took great leaps forward in the 16th and 17th centuries.

• It enhanced knowledge – An important side effect was that people could read and increase their .knowledge more easily now, whereas in the past it was common for people to remain quite uneducated. The printing press also helped standardize language, grammar, and spelling.

• Forming public opinion – Increasing democratization of knowledge led to the development of public opinion and its power to topple the ruling elite.

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Introduction

Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. In other words, it is the act of sending a commercial message, typically to a group of people using email. In the broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing can allow you to create targeted and personalized messages. This can help you to build meaningful relationships with your customers. It can also improve response rates to your direct marketing campaign. It entails the usage of email to send advertisements, requests business, or solicits sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives – to build loyalty, trust, and brand awareness. Some important types of email marketing include Email newsletters, Transactional emails, Dedicated emails, Welcome emails, Sponsorship emails, etc.

IMPORTANT TYPES OF EMAIL MARKETING :

• Welcome emails – Welcome emails show better open and click-through rates when they offer a personal touch and introduce your organization without any sales intention. It is not advisable to introduce a new product or service, before building up a personal relationship with the customer.

• Email Newsletters – Most industrial businesses actually use email newsletters as the foundation of their email marketing program because they are great tools for educating customers and prospective clients about your business and showcasing employee profiles, company passion projects, and relevant graphics.

• Transactional Email – Transactional emails are the messages triggered by a specific action your contacts have taken and enable them to complete that action. Transactional emails are also the messages which you receive from e-commerce sites that confirm your order and give you shipment information and other details about your recent purchase.

• Sponsorship emails – Most types of marketing emails are sent to those people who are in your own email database. If you want to reach a different audience and gain new leads, you might try out sponsorship emails with display ads. A sponsorship email usually entails your making payment to include your copy in another vendor’s newsletter.

• Dedicated emails – Dedicated emails, which are also known as Stand-alone emails, contain information about only one offer. For instance, you can notify your target audience about a new book you are launching. Dedicated emails help you to set up the context to introduce the main call-to-action.

BENEFITS OF EMAIL MARKETING :

• Low costs – One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing methods.

• Reach an already engaged audience – The majority of businesses use this platform to send messages to those who have signed up to receive them. Thus this can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.

• Drive revenue – Email marketing thrives on impulse buying. Not many other platforms allow the customers to go from witnessing an offer to purchasing an item within two clicks of a button. Thus it generates revenue.

• Reach a global audience – This platform lets you instantly send a message to thousands of people across the world, at the same time. Thus it helps you to reach the global audience easily.

• Easy to share – Subscribers can forward lucrative deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this.  

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OMICRON; THE VARIANT OF CONCERN: TAKE PRECAUTIONS BUT DO NOT PANIC

For nearly two years now, the world has been reeling under the impact of the dreaded Pandemic Covid-19, which has affected millions of lives, all across the globe. Several vaccines for Covid-19 have already been introduced in the market and quite a huge percentage of the world population has already been inoculated. Just as the world was beginning to gain back its normal rhythm, another threat has appeared in the form of  Omicron, a new variant of SARS-CoV-2. On 25th November 2021, almost 21months since the first reported case of Covid-19 and after a global estimate of 260million cases and 5.2 million deaths, Omicron was reported. Omicron is a variant of SARS-CoV-2, that has been identified initially in Covid-19 patients in Botswana and South Africa. There are unanswered questions regarding the contagiousness or transmissibility of Omicron, compared to the existing variants.

MORE ABOUT OMICRON :

Omicron is a variant of SARS-CoV-2 which has been identified initially in Covid-19 patients in Botswana and South Africa. The experts in WHO (World Health Organisation) Technical Advisory Group On Virus Evolution  ( TAG-VE) feel that the virus has muted too many times and may easily spread globally, thus causing a spike in Covid cases worldwide. Thus TAG-VE has labeled it as a Variant of Concern (VOC). According to WHO, 77 countries all across the globe have already reported cases of Omicron and there are patients who do not have a travel history. The preliminary information shows that the virus is affecting younger individuals but resulting in milder disease. The symptoms are quite similar to those produced by other variants. Preliminary evidence suggests that there may be an increased risk of reinfection with Omicron. This means that people who have previously had Covid -19 could become reinfected more easily with Omicron. However, still more evidence has to be gathered to support this fact. WHO is also working with technical partners to understand the effectiveness of counter-measures ( including vaccines ), on this variant. As of now, vaccines remain quite effective against the dominant circulating variant, Delta.

PRECAUTIONS AGAINST OMICRON :

Like in the case of other variants, precaution is most necessary to fight Omicron. The most important thing you can do is reduce your exposure to the virus by following the given guidelines :

• Wear a mask that properly covers your nose and mouth
• Keep a physical distance of at least 1m from others.
• Avoid poorly ventilated and crowded spaces. 
• Open windows to improve ventilation indoors.
• Wash your hands regularly.
• Use sanitizers regularly.
• Get vaccinated in your turn. WHO approved that Covid-19 vaccines are safe and effective.
• Enhance your natural immunity by following a healthy diet chart and exercising regularly.

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